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Data analytics is the process of transforming and interpreting data to derive valuable insights and support decision-making.

Data analytics is the process of transforming and interpreting data to derive valuable insights and support decision-making. It uses various methods and tools to discover patterns, trends, and information from different types of data, such as structured and unstructured data. Data analytics has four main objectives: describing what happened, diagnosing why it happened, predicting what will happen, and prescribing what to do. Data analytics is widely used in various fields, such as business, healthcare, finance, marketing, and science, to make data-driven decisions, enhance operations, improve customer experiences, and gain a competitive edge. It involves statistical analysis, machine learning, data mining, and data visualization techniques to reveal meaningful insights from data. Along with that Hong Kong is rapidly emerging as a hub for data analytics, leveraging its strategic location as a financial and technological gateway to Asia.

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